Waaijenberg Canta:

Park Closer

People with disabilities need better parking.

In the Netherlands, the Canta car allows customers to park anywhere they'd like. I wanted to give them the best parking spot ever.

I set the parking spaces in places where people with disabilities often travel, Infront of grocery stores, pharmacies, and public transport.

Then I followed it up with a series of social posts that showed how much more compact the Canta car is, even compared to a shopping cart.