Michelob Ultra:

Mood Can

How do we visually convey the excitement of the FIFA World Cup in a way that connects with fans emotionally and immerses them in the energy of the game?

The Mood Can: A heat-sensitive Michelob Ultra can that transforms during the most intense moments of the match. As the game heats up, so does the can, visually reflecting the passion and energy of the fans through color changes.