One of the ways to save money during a hospital visit is to ask for an itemized receipt. Move On fights for more accessible healthcare. As a protest, we showed what it would be like to pay for everyday things in the most tedious way. Some of the OOH ads printed a continuous receipt from the base. 

The activation for this campaign is a food truck that will print the longest receipts that people can carry. Turning videos of people interacting with the truck and trying to carry the receipts into content for social.

We needed a place for people to sign our petition. So we also included an infinite scrolling receipt that gave people sad facts about the American healthcare system.