KFC:

Kick the Bucket

*Shortlisted for Crowdiate Competition

Everyone knows the KFC bucket, and it's getting a bit stale. So it's time that we kick the bucket and let people bring in what they want. B.Y.O.B bring your own bucket. As long as it's not a bucket.

1 day to get people to visit, where they can fill up anything from a casket to a tuba. They get it filled with as much KFC chicken that they can handle. 

The month leading up to the event, we had a giveaway for the new “buckets” that we created for obsessed fans to use on the big day. We also Took advantage of comments and pick user-generated suggestions to turn into real “buckets” in real-time.

During and after the event, we turned the chicken pandemonium into social content. Showing the wild lines and weird items being filled to the brim with chicken. Voting on the most insane bucket, the winner basked in the glow of the golden bucket and free chicken for a year.