You can't convince someone to do something they don't want to do, and the Humane Society has a problem with people who don't want to keep their pets. I developed a game to let people play as a dog to convince their owners to let them stay.

Using ChatGPT to let the owner answer questions, and Azura text-to-speech for audio, people learned what it takes to convince an owner. Initially sharing the game through Amazon gaming and with streamers to gain traction. Then I took the phrases that worked on the A.I. and turned them into OOH and digital ads.