Capturing the adventurous spirit of Canadians.
Creative Direction, U.I. Design, Event Planning
Welcome to J.P. Wisers National Treasure Hunt. To celebrate Canada's 150th birthday, J.P. Wisers wanted to give Canadians a chance to find everything great that Canada has to offer.
Deciding that it would be best to encourage participants to visit all those places they walk by everyday for a chance to win a Canada Day Cottage Party.
For each picture that they took with their team, they were entered to win.
The idea being that there are a lot of small museums, popular restaurants or even parks that people walk by on their way to work or while out with friends, but they never stop there.
We wanted to encourage teams to find the beauty in their own neighbourhoods.
Working with key locations on google maps, we were able to create an interactive city to find key location spots all across Canada.
At the end of it all, we threw a 150th birthday celebration Canada won't soon forget.
